Following the swift development of China's internet infrastructure and online shopping platforms, China’s e-commerce trade volume reached 31.63 trillion yuan ($4.58 trillion) in 2018. More than 50 billion packages were delivered, while the total import and export volume of cross-border e-commerce reached 134.7 billion yuan during the same period.

A decade after the first Double Eleven Festival was held, China’s internet users totaled 854 million, with a total of 633 million people making online payments as of June 2019. The Chinese government has also launched its first-ever e-commerce law, providing a legal basis to tackle online knock-offs and intellectual infringement.

Online shopping giants in China have also extended their reach outside of the country. Launched in 2010, AliExpress, Chinese e-commerce giant Alibaba’s global online retail platform, has attracted over 150 million overseas customers, selling products to people in over 200 countries and regions, gaining more than 200 million visits to the site per month.